We're a design studio with base in Argentina but due to our worldwide connections in terms of colleagues, collaborators and clients we like to think of ourselves more as a global studio.
We've been around for more than 15 years now (so I guess we're here to stay) and we had the chance to gather quite an interesting amount of experience in different design fields such as Corporate Identity, Print and Web Design.
We provide our customers with a creative and unique approach to solve their problems. Actually just their communication problems, we don't do magic. Not yet.
Our mission is simple, we work till you're happy. No buts.
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NeedlePoint Company, that makes custom needlepoint kits to help make their client's dream a reality.
Reina Batata was founded in 2003, is the pioneer of boutique bazaar in Palermo Soho, Buenos Aires Argentina.
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You would think we're three, but we're not. One of our most appreciated strengths is our flexible structure and our ability to adapt without losing consistency and focus. If your project requires two designers, one copywriter and 1 plumber, that's exactly what you'll get.
Plus our dog Confite is really really efficient, he does all the dirty work.
Client Relations and Studio Manager
Based in Buenos Aires, Argentina (and traveling frequently just about anywhere else), Paola Dalman graduated as a Graphic Designer from the University of Palermo in 1998.
She and her partner, Diego Wasergold, founded a studio which designed and produced lots of artwork for textile, graphic and web design. Two years later a third partner, Jonathan Wasergold joined them, and the three of them created Filez.
Paola's work has touched many corners of style, subject matter and intent. From advertising to catalogue design, her taste and affection for her work radiated strong conceptual and graphic qualities. Her creative and inventive design ability combined with her 16 years of experience as a graphic designer and studio owner gives her a keen understanding of what excites an audience as well as what can be built for a wide range of budget options.
Today, Paola is Client Relations and Studio Manager at Filez. She makes the first contact with the client, introduces the Company and Services that the 9 people Team offers, engaging them for the work they require. She does some Project Management for specific Clients that require her personal attention, and she works as a Design Consultant for the Designers and Coders at the Studio.
Jonathan Wasergold initiated his Graphic Design studies in 1996 at the University of Palermo (Universidad de Palermo), located in Buenos Aires, Argentina. There he had his first approach to different areas of Design, both in theory and practice, such as Graphic Production, Audiovisual Communication, Semiology, Photography, and Corporate Identity among others.
In his now 14 years of experience, he's been involved in both, local and international projects that helped him develop an effective working methodology.
Among his activities as Studio Manager at Filez, Jonathan is involved in Human Resources and Research of new Trends and Technologies, and works as a Design Consultant for the Designers and Coders at the Studio.
Needless to say, he enjoys very much drinking a good espresso.
Born and raised in Buenos Aires, Argentina, Diego Wasergold started to work as a Designer in 1996 in an important Graphic Company, getting a lot of knowledge and experience in several areas.
In 1996, he also started his studies of Graphic Design at the University of Palermo (Buenos Aires, Argentina) graduating in the year 2000.
By 1998, he an his partner, Paola Dalman, founded their first Studio named Sketch, where he had the chance to work for national and multinational companies. Later, a third partner, Jonathan Wasergold, joined them in their venture, creating Filez, one of his most ambitious dreams.
Currently, Diego Wasergold has 18 years of designing background. He is working as Studio Manager at Filez, getting involved in Design and Implementation processes. Diego enjoys challenges and new technologies research and development.
He loves cars, dogs, Taekwon do, and hanging out with his friends and Family, another of his most ambitious dreams came true.
Client Relations and Project Manager (South Florida)
Catalina Lackner has twelve years of experience combining design, photography and technology to create engaging visuals and websites. Splitting time between artistic ventures and project management, she has been involved in the production of 90+ websites for a variety of notable clients.
Catalina holds a Bachelor of Science in Media Arts & Computer Animation (2002). She was exposed to a multi-disciplinary curriculum that included photography, graphic and web design. Her knowledge of the creative and technical aspect behind printed and online projects combined with management experience allows her to plan, budget and oversee diverse projects.
At Filez she makes the first contact with clients in South Florida and makes sure that the scope and direction of each project is on schedule. She is passionate about her family, photography and art.
Online Marketing and Social Media Counselor
Tamara was born in Buenos Aires and has many years working as a Business and Marketing Manager. She graduated from Universidad de Buenos Aires with a degree in Business Administration. She also has an MBA in Strategic Marketing from Universidad de Palermo.
She was recently incorporated to Filez where, as an Online Marketing and Social Media Counselor, works on Marketing Plans, Branding, Market Research and Online Marketing Campaigns among other activities.
She loves her notebook and a good cup of Nespresso.
Ranan Lachman, Managing Director, GreenCrest Capital LLC
Paola is a wonderful business partner. Over the last five years I have engaged her and her company Filez to create four different websites for our portfolio companies..."
Christine Stein, Marketing Director: Leeds & Son Jewelers, Baron & Leeds, Rolex @ SCP
You will find that the team at Filez is a pleasure to work with! They have quality designs and a good turn-around time for project completion..."
Dave Pillow, Vice President of Global Advancement at Third Millenium Ministries
Makes wonderful high quality designs for both print and website. Our company employed Filez, and we were very pleased with their work."
Filez has become our favorite contractor and proven excellent services time and time again. Super professional, responsive and efficiently working..."
Jaime Tineo, Real Estate Broker in Westchester County, NY
Paola and her crew are true professionals. The team provided very creative work, on time, and at a reasonable price. What else can you ask for?"
Todd Gerstein, Found & CEO at Smart WebParts
I have been working with Paola for two plus years. She has created and continues to support two sites for my businesses. Her work is consistently excellent..."
David Alan Mendelson, Director of Production Operations, Central Marketing Group at Quiksilver
I have worked with Paola, and with Filez on numerous projects and they have provided many diverse services that have been implemented with great success."